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Kazuo Tajima, the founder of Phenix, helped popularize skiing in Japan. Among his many and varied accomplishments, he developed plastic skis and was one of the first Japanese to master waterskiing. Tajima also developed a ski resort in Shiga Kogen and was the first to use mannequins and living plants in displays of sporting goods. As these anecdotes show, he had a bold challenging spirit and strong curiosity, which led to his keen spirit of play. This spirit remains a major strength of Phenix to this day. This Spirit has resonated with leading World Cup athletes including alpine skier Akira Sasaki and Aksel Lund-Svindal along with the Norwegian and Japanese Alpine Ski Teams. | |||||||||||
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